# Lyticore - E-commerce Analytics & Intelligence

> E-commerce analytics and intelligence services for businesses, PE firms, and VC investors

## About Lyticore

Lyticore is a specialized consultancy led by Ian Baldwin, providing data-driven e-commerce analytics and strategic intelligence services. We help businesses and investors make informed decisions through comprehensive market analysis, competitive intelligence, and strategic consulting.

## Core Services

### E-commerce Due Diligence
Comprehensive due diligence services for PE and VC firms evaluating e-commerce investments, including market positioning analysis, competitive landscape assessment, and growth opportunity identification.

### Analytics Audit
In-depth audits of e-commerce analytics setups, identifying data gaps, optimization opportunities, and providing actionable recommendations for improved decision-making.

### Competitor Analysis
Detailed competitive intelligence gathering and analysis, tracking competitor strategies, pricing, product offerings, and market positioning.

### Market Intelligence
Strategic market research and intelligence services to identify trends, opportunities, and threats in the e-commerce landscape.

### Strategy Building
Custom e-commerce strategy development aligned with business goals, including growth roadmaps and implementation plans.

### Consultancy Services
Expert consulting on e-commerce operations, analytics implementation, and data-driven decision-making.

### Artificial Intelligence Solutions
AI-powered solutions for e-commerce optimization, including predictive analytics, customer behavior analysis, and automation opportunities.

### Digital Marketing & Data
Performance marketing and data services: paid marketing, AEO (answer engine optimisation), SEO, email marketing, influencer marketing, B2B outreach, content syndication, marketing consulting and HertzAEO — all measured against contribution margin and payback.

### Guest Speaking
Industry expertise and insights delivered through speaking engagements, workshops, and educational sessions.

## Leadership

Ian Baldwin - Founder & Principal Consultant
Expert in e-commerce analytics with extensive experience helping businesses and investors leverage data for strategic advantage.

## Contact

Website: https://lyticore.com
Contact: Available through contact form at /contact

## Service Areas

- E-commerce Analytics
- Due Diligence for PE/VC
- Competitive Intelligence
- Market Research
- Strategic Consulting
- AI Solutions for E-commerce
- Data Analytics & Visualization

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# Sitemap

- Home: /
- About: /about
- Contact: /contact
- Blog: /blog
- Privacy Policy: /privacy-policy
- Terms and Conditions: /terms-and-conditions
- E-commerce Due Diligence: /services/ecommerce-due-diligence
- Analytics Audit: /services/audit
- Competitor Analysis: /services/competitor-analysis
- Market Intelligence: /services/market-intelligence
- Strategy Building: /services/strategy-building
- Consultancy: /services/consultancy
- AI Consulting & Implementation: /services/ai-implementation
- Guest Speaking: /services/guest-speaking
- Digital Marketing & Data: /services/digital-marketing-data

## AI Consulting sub-services

- /services/ai/ai-strategy-and-roadmap
- /services/ai/ai-readiness-and-data-foundations
- /services/ai/ai-automation-and-operations
- /services/ai/customer-and-marketing-ai
- /services/ai/decision-support-and-forecasting
- /services/ai/technology-selection-and-integration
- /services/ai/ai-governance-and-compliance
- /services/ai/ai-roi-and-measurement

## Digital Marketing & Data sub-services

- /services/digital-marketing/paid-marketing
- /services/digital-marketing/answer-engine-optimisation
- /services/digital-marketing/seo
- /services/digital-marketing/email-marketing
- /services/digital-marketing/influencer-marketing
- /services/digital-marketing/b2b-outreach
- /services/digital-marketing/content-syndication
- /services/digital-marketing/marketing-consulting
- /services/digital-marketing/hertzaeo